Experience
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2014–2026
Publicis Sapient
Associate Creative Director, Experience; previously UX Lead
Experience strategy and design for enterprise clients in government, retail, and industrial B2B. Managed designers at every level, including reviews and hiring, and led cross-discipline teams of up to ten.
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2010–2014
Amplifi Commerce
UX Lead & Experience Architect
UX strategy and design for retail commerce, for brands including Express, Michael Kors, Movado, and Rooms To Go.
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Earlier
Nokia, Handango
Selected work
Raising the design bar at Grupo Coppel
Helping contractors show homeowners the finished house
Hubbell
Unified more than 30 subsidiary brand sites under a shared component set and taxonomy, through workshops with 30+ stakeholders including senior VPs. It laid the groundwork for the One Hubbell site, which kept each brand's identity.
Aviall, a Boeing company
UX lead on the launch that moved parts distribution to direct online commerce. I owned the IA, wireframes, and prototypes for a catalog of more than two million items.
Nuveen
Hands-on design of a banker-facing workflow for onboarding clients into new financial products, along with the review-and-approval flow for the internal teams behind it.
Ram Tool
Took over client conversations when the project stalled, and guided the internal team, product included, to frame the work around users, data, and outcomes. We were back on track quickly and delivered on time, and the client invited me back for innovation work.
Handango
Designed device selection for a mobile software marketplace, so buyers saw only software their phone could run. It tripled conversion and cut returns 60%.
Clients
B2B & industrial 6
ABC Supply, Hubbell, Aviall (a Boeing company), Oregon Tool, Ram Tool, United Technologies
Retail & ecommerce 11
Home Depot, JCPenney, Grupo Coppel, GameStop, Barnes & Noble, Lululemon, Express, Rooms To Go, Kate Spade, Michael Kors, Movado
Consumer brands 3
Johnson & Johnson, Altria, Amway
Financial services 2
MUFG Union Bank, Nuveen
Automotive 4
Ford, Firestone, Discount Tire, Polaris
Technology & telecom 4
Intel, Verizon, Nokia, Monster Worldwide
Public sector 1
Commonwealth of Pennsylvania
Capabilities
Leadership · Design practice · Product · AI · ToolsShow allHide
- Leadership
- Team building: roles, hiring, promotion
- Craft leadership: quality, critique
- Facilitation: alignment without authority
- Stakeholder alignment: cross-functional, executive
- Org design: operating models
- Mentorship and coaching
- Design practice
- Information architecture: taxonomy, content governance
- Journey and service design
- Directing user research and usability testing
- Heuristic evaluation: 32 clients, 12 industries
- Prototyping: testable, right fidelity
- Accessibility: WCAG
- Product
- Product strategy: business cases
- Discovery and validation
- Measurement: UX metrics, KPIs
- AI
- AI prototyping: hours, not weeks
- AI-accelerated documentation
- Designing for generative AI
- Tools
- Figma · Figma Make · Axure · Claude Code · Gemini · Copilot